The next step towards supermodel stardom is landing a spot as the face of a prestigious fashion campaign. Fashion campaigns for particular designers can earn models quite a substantial amount of money, as well as enough exposure to have them steadily working for a long time. One of the most popular examples of this is the fragrance campaign, and fashion design houses such as Gucci, Valentino and Chanel run extremely high-class advertisements for their fragrance products, that only the most elite of models participate in.